My Treasury

We were asked by ICAP to create a complimentary identity for MyTreasury, an electronic market trading platform designed for corporate treasury investors. My solution was a very simple one, to highlight the unique and bespoke service the platform offers by using the 'My' from the name and attaching it to benefit led messages. 
This was utilised across all marketing communication channels as well as iPad apps for the sales team.
(A Columns project)